Digital & Social Media Marketing Essentials for IPs

Does your online presence create the right impression and communicate your messages effectively. This course covers the essentials of digital and social media marketing for IPs.

Description

Does your online presence create the right impression for potential clients and intermediaries? Are your website and social media channels up to date and communicating the messages that will win new clients for your business?

Over two half day training sessions, we will cover the essentials of developing and implementing a digital and social media marketing strategy for your insolvency practice.

CPD Learning Outcomes

You will learn how to:

Set objectives for your digital and social media marketing.
Develop an overall strategy to achieve your objectives.
Define your key audiences and messaging.
Grow your personal and business brand online.
Choose the most relevant digital and social media marketing channels for your business.
Prepare a content plan, using different types of content.
Create compelling content, using copywriting best practice.
Understand the basics of search engine optimisation.
Use tools to implement activities time- and cost-efficiently.
Monitor and measure performance.

Who Should Attend

Insolvency practice owners and anyone with responsibility for marketing and the performance of their business.

Speaker

David Wallace

David’s training courses are based on over 25 years’ experience in developing and implementing successful marketing strategies in many sectors, including professional services. As well as having held management positions with Sony, The Royal Bank of Scotland, and Shepherd & Wedderburn, he has managed consulting projects for organisations ranging from ambitious start-ups to international corporates. He established his marketing research, strategy and training business, Wallace Marketing, in 2006.

A Fellow of the Chartered Institute of Marketing, David has an MBA from London Business School. His teaching experience includes being an adjunct marketing lecturer at Heriot-Watt University and an associate trainer at Edinburgh College. His track record includes the Grand Prix in the Royal Mail Scottish Marketing Awards and being voted Marketing Director of the Year in the UK Legal Marketing Awards.

Wallace Marketing

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Cost

2 Half Day Sessions: £310 + VAT per person

50% reduction for third delegate booking the course.