Digital & Social Media Marketing Essentials for IPs
Does your online presence create the right impression and communicate your messages effectively. This course covers the essentials of digital and social media marketing for IPs.
Description
Does your and your firm's online presence create the right impression for potential clients and intermediaries? Are your website and social media channels up to date and communicating the messages that will win new clients for you and your business?
Over two half day training sessions, we will cover the essentials of developing and implementing a digital and social media marketing strategy for you and your insolvency practice, set in the context of the Insolvency Code of Ethic's advertising requirements and the relevant Advertising Standards Authority Guidance.
CPD Learning Outcomes
You will learn how to:
- Set objectives for your digital and social media marketing
- Define your key audiences and messaging
- Grow your personal and business brand online
- Choose the most relevant digital and social media marketing channels for your business
- Prepare a content plan, using different types of content
- Create compelling content, using copywriting best practice
- Understand the basics of search engine optimisation
- Use tools to implement activities time- and cost-efficiently
- Monitor and measure performance
Who Should Attend
Individual insolvency practitioners who want to improve how they manage their personal online presence as well as insolvency practice owners and anyone responsible for their firm's digital and social media marketing.
Speaker
David Wallace
David’s training courses are based on over 25 years’ experience in developing and implementing successful marketing strategies in many sectors, including professional services. As well as having held management positions with Sony, The Royal Bank of Scotland, and Shepherd & Wedderburn, he has managed consulting projects for organisations ranging from ambitious start-ups to international corporates. He established his marketing research, strategy and training business, Wallace Marketing, in 2006.
A Fellow of the Chartered Institute of Marketing, David has an MBA from London Business School. His teaching experience includes being an adjunct marketing lecturer at Heriot-Watt University and an associate trainer at Edinburgh College. His track record includes the Grand Prix in the Royal Mail Scottish Marketing Awards and being voted Marketing Director of the Year in the UK Legal Marketing Awards.
Cost
2 Half Day Sessions: £310 + VAT per person
50% reduction for third delegate booking the course.