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Where is your next client coming from? How will businesses know to turn to you as an insolvency practitioner if they run into financial difficulty? In an increasingly competitive environment all IPs need to market their services proactively, not only to inform and attract new clients, but also to maintain and develop relationships with intermediaries.
This interactive course introduces the fundamentals of professional marketing, including the practicalities of developing and implementing a focused marketing action plan.
IP firm owners and anyone with responsibility for marketing and the performance of their business.
David Wallace
David’s training courses are based on over 25 years’ experience in developing and implementing successful marketing strategies in many sectors, including professional services. As well as having held management positions with Sony, The Royal Bank of Scotland, and Shepherd & Wedderburn, he has managed consulting projects for organisations ranging from ambitious start-ups to international corporates. He established his marketing research, strategy and training business in 2006.
A Fellow of the Chartered Institute of Marketing, David has an MBA from London Business School. He is Regional Director of the Professional Marketing Forum in Scotland and has lectured on marketing at Heriot-Watt University. His track record includes the Grand Prix in the Royal Mail Scottish Marketing Awards and being voted Marketing Director of the Year in the UK Legal Marketing Awards.
Full day course: £295 + VAT
"Well presented, friendly, relevant and different to other courses available"